Cookies and Third Party Advertising
Effective Date: March 14, 2022
What is a cookie?
“Cookies” are small text files that are stored on your computer or mobile device. They are widely used in order to make websites work, or work in a better, more efficient way. They can do this because websites can read and write these files, enabling them to recognize you and remember important information that will make your use of a website more convenient (e.g., by remembering your user preferences). If the browser is loading a page and the server requests the data stored in the cookie, the data contained within the cookie is sent back to the server.
Cookies may be either “persistent” or “session” cookies. The Site uses persistent cookies to enable our Site to recognize you when you visit or return to the Site. Persistent cookies will remain stored on your computer until you delete them or until it expires automatically at its expiration date. Session cookies are temporary cookies that typically expire at the end of the web browsing session on a website. The Site uses session cookies to keep track of you while you navigate the Site. A session cookie expires at the end of the user session, i.e. when the web browser is closed.
What cookies do we use?
Below we list the different types of cookies we may use on the Site:
Essential Cookies. These cookies are essential to our Site in order to enable you to move around it and to use its features. Without these absolutely necessary cookies, we may not be able to provide certain services or features and our Site will not perform as smoothly for you as we would like. Users cannot withdraw consent for essential cookies.
Performance Cookies. Performance cookies, which are sometimes called analytics cookies, collect information about your use of this Site and enable us to improve the way it works. For example, performance cookies show us which are the most frequently visited pages on the website, allow us to see the overall patterns of usage on the Site, help us record any difficulties you have with the Site and show us whether our advertising is effective or not. Users must consent for performance cookies.
Functionality Cookies. In some circumstances, we may use functionality cookies. Functionality cookies allow us to remember the choices you make on our Site and to provide enhanced and more personalized features, such as customizing a certain webpage, remembering if we have asked you to participate in a promotion and for other services you request, like watching a video or commenting on a blog. All of these features help us to improve your visit to the Site. Users must consent for functionality cookies.
Targeting or advertising cookies
We and our service providers may use targeting or advertising cookies to deliver ads that we believe are more relevant to you and your interests. For example, we may use targeting or advertising cookies to limit the number of times you see the same ad on our Site and to help measure the effectiveness of our advertising campaigns. These cookies remember what you have looked at on the Site and we may share this information with other organizations, such as advertisers.
Facebook Analytics. We may also use Facebook Analytics and retargeting tools to measure your use of our Site, tailor our Site to your interests, and improve our products and services. Please note, Facebook can connect this data with your Facebook account and use it for its own advertising purposes, in accordance with Facebook’s Data Policy which can be found at Facebook.com/about/privacy/. Please click here if you would like to withdraw your consent.
Instagram Analytics. We may use Instagram retargeting tools for more relevant marketing and to improve our products and services. Please click here if you would like to adjust your Instagram settings.
How do I manage cookies?
You can also opt out of particular targeted advertising by using the links below:
Please be aware that if cookies are disabled (in particular the essential and functionality cookies), not all features of the Site may operate as intended.